Marketing Your Apps – Marketplace Promotion (1)

My own submissions to the current Spring Cleaning Promotion from Microsoft follows.  NOTE: I am not suggesting that this is a ‘winning formula’ but in the spirit of this series of blog postings for Mike Ormond’s forthcoming Kindle book I thought it appropriate to share. 

NB The information that is perhaps of most general benefit relates to what Microsoft considers to be the most suitable type of App (see below ‘Quality Apps: What We Look For ‘)

My submission relates to  “Gadget Watch”:-


  • Your App Hub Live ID rd3d2@hotmail.co.uk
  • Application ID d4310f9e-545c-e011-854c-00237de2db9e
  • New App or Update to Existing App? New
  • (if update) What major new features have you added?
  • Uses Live Tile: (yes or no) No
  • Uses Panorama: (yes or no) Yes
  • Uses Pivot: (yes or no) No
  • Why does your app delight users? –

“Gadget lovers by their nature delight in interesting and new ways of looking at "stuff". ‘Gadget Watch’ has a dynamic Metro based ‘Panoramic’ UI that brings together the best Gadget news and reviews available across the web. Gadget lovers are busy people and the aim is to show ‘what’s new’ with the minimum of fuss. Achievement unlocks provide a little extra unexpected ‘delight’ and the ability to show both summary and detail information (T3 feeds version 1.1) is a real bonus. In app feedback is encouraged with direct emailing to the app author as well as the ability to review the app itself and share links to articles via Twitter (Version 1.2) are all welcome features”.


and ‘Royal Wedding’:

  • Your App Hub Live ID rd3d2@hotmail.co.uk
  • Application ID d4310f9e-545c-e011-854c-00237de2db9e
  • New App or Update to Existing App? New
  • (if update) What major new features have you added?
  • Uses Live Tile: (yes or no) No
  • Uses Panorama: (yes or no) Yes
  • Uses Pivot: (yes or no) No
  • Why does your app delight users? –

"The Royal Wedding has been termed "The biggest social event of the Century" and as such deserves only the finest App as an accompaniment. Royal Wedding watchers can delight in the constantly updated information from the Prince’s home at Clarence House as well as from news sites across the internet. Two twitter feeds highlight specific wedding chatter and also tweets made from the area immediately surrounding the wedding itself. The application also offers biographies of all the major parties involved including the Abbey and Engagement Ring!"

NB An update is already in testing that includes offline reading and the ability to ‘tweet’ or ‘facebook’ items of interest to your followers.


Apple Watch (May)

  • Your App Hub Live ID rd3d2@hotmail.co.uk
  • Application ID c183b2cb-0c57-e011-854c-00237de2db9e
  • New App or Update to Existing App? New
  • (if update) What major new features have you added?
  • Uses Live Tile: (yes or no) No
  • Uses Panorama: (yes or no) Yes
  • Uses Pivot: (yes or no) No
  • Why does your app delight users? –

"Keep your friends close, and your enemies closer” So said Sun TZU. While most Windows phone developers don’t actually consider Apple to be an enemy it is still not a bad idea to keep an eye on what is going on in that camp. This was the thinking behind this App which collects together relevant news and information surrounding “Apple” and presents it using the unique pleasantries available to the Windows Phone platform.

"Delightful" (Steve Jobs)


“MUFC” (June)

  • Your App Hub Live ID rd3d2@hotmail.co.uk
  • Application ID 59fbee60-7893-e011-986b-78e7d1fa76f8
  • New App or Update to Existing App? New
  • (if update) What major new features have you added?
  • Uses Live Tile: (yes or no) No
  • Uses Panorama: (yes or no) Yes
  • Uses Pivot: (yes or no) No
  • Why does your app delight users?

As the only App in the marketplace dedicated to keeping the legion of Manchester United Fans up to date with news, press releases, twitter chatter, videos and blogs relating to MUFC fans are almost sure to be delighted! The Red crest and Jerseys of the team are echoed through the design of the panorama based interface to provide a pleasing connection with the clubs own unique identity. Overseas fans can keep up to date with the clubs progress wherever they are located and whatever they might be doing. “Wonderful”.


‘’Royalty” (June – hoping to tie in with the APP Magazine published in the UK this month)

  • Your App Hub Live ID rd3d2@hotmail.co.uk
  • Application ID c594c52d-ce3d-e011-854c-00237de2db9e
  • New App or Update to Existing App? Update
  • (if update) What major new features have you added? Additional news feeds, Achievements’ ,Facebook & Twitter Integration, Feedback & Review options.
  • Uses Live Tile: (yes or no) No
  • Uses Panorama: (yes or no) Yes
  • Uses Pivot: (yes or no) No
  • Why does your app delight users? –

"The general Public both home and abroad have always had a fascination with the Monarchy, and in particular with the British Royal Family. Apart from a delightful user interface (that takes full advantage of the capabilities of the Windows Phone platform) the rich content, ranging from news articles and press releases to photographs and videos is sure to delight anyone with an interest in keeping up to date with the Royals. The only app to feature ‘Royal Achievements’ is sure to delight not only the general public, but dare I say, members of the Royal household themselves!."


NOTE: ”Royalty” got the featured App position in the marketplace on 11/6/2011


And here are the details of the Spring Cleaning Promotion itself:

April 4, 2011

Spring Cleaning: Opportunities for Your Apps

A common question we often hear from developers is: “What can Microsoft do to help me promote my app?” One of the great things about the Windows Phone Marketplace is our unique range of merchandizing opportunities. On any given day and in every single market, there are at least three different types of merchandizing slots on every WP7 device.

Promotion: The Three Types of Merchandizing Slots


The most prominent merchandizing slot is the Panoramic, which offers an opportunity to not only feature your app by itself, but also puts the app’s panoramic imagery across the entire marketplace. The next level of merchandizing is the Featured Icon, which presents your app icon and title along with 3-6 other great apps. And finally there is the Featured List programming which prominently displays your app icon and ratings in a vertical list.
marketplace
All of these different spots give a lot of visibility to apps. When an app is featured in any of these slots, developers see dramatic increases in their apps’ daily downloads.
So what can you do to increase your chances for promotion?

Quality Apps: What We Look For


The most important thing you need to know is what makes a GREAT app. When we think about what makes a great app, we think of the following:
Functionality + Features + UX = Great App
What exactly does this mean? Great apps start with strong functionality, add an interesting set of features, and finish with a delightful WP7 user experience. It’s important to understand that a great app combines all of these characteristics. Delivering a delightful WP7 look and feel is unlikely to get your app merchandized if it has performance issues, poor content, or if it just isn’t very interesting.
Other things that increase the likelihood an app gets promoted: using a Live Tile, integrating a Panorama or Pivot Control, or making smart use of Push Notifications.

Spring Cleaning: Opportunities for Your Apps


Today we are happy to announce what we’re calling the “Spring Cleaning” project1 !
For the next three months, we are going to give you a chance to let us know that you think your app is great and that you think it is deserving of prime placement in the Marketplace. Once you let us know you think your published app is great, we’ll expedite review of it for a merchandizing placement. Placements are not guaranteed, and we won’t be able to tell you ahead of time if your app will or will not be featured; but we will review every published app you tell us about.
Here are the rules:

  1. There will be three different opportunities: April, May, and June 2011
  2. Your App must be published to the Windows Phone Marketplace by the 15th of each month (by 11:59 PM PST)
  3. Your App must work as promised
  4. Your App must be new to the Marketplace or be a new version with substantial, new features or capabilities as mentioned earlier
  5. You then email the following information to wp7springclean@microsoft.com:
    • Your App Hub Live ID
    • Application ID
    • New App or Update to Existing App?
    • (if update) What major new features have you added?
    • Uses Live Tile: (yes or no)
    • Uses Panorama: (yes or no)
    • Uses Pivot: (yes or no)
    • Why does your app delight users?

Not every app will be selected for merchandising or promotion. However, sending us this information tells us that you think your app has what it takes to be promoted & merchandized. It also means that we will take the time to review your app to see if we think it should be promoted. The best apps that combine Functionality + Features + Great Windows Phone UX will be selected and scheduled to be promoted in the following weeks.
We are excited by all of the great apps that we are seeing delivered to the Windows Phone Marketplace. “Spring Cleaning” gives the best apps a chance to received increased visibility and downloads.
We look forward to seeing what you create!

The Windows Phone Marketplace Team


Other WP7 Marketing related blog posts in this series:
https://rd3d2.wordpress.com/category/marketing/


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~ by Ian on April 4, 2011.

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